Hamster Kombat is said to have sparked a spike in sales of electric massage equipment in Russia as players look for innovative ways to circumvent the game’s mind-numbing currency mining procedure.
According to the Russian news outlet Vedomosti, the e-commerce site Wildberries reported that sales of these devices nearly tripled in June, with a 179% increase. Additionally, rival retailer Ozon experienced a 33% rise in sales from June to July compared to the previous year.
Hamster Kombat, a viral game on Telegram, has captivated millions of players worldwide with its simple yet addictive tapping mechanic. Players tap their avatars to earn coins, which can be used for upgrades and completing daily tasks.
Despite its lack of real-world rewards, the game has grown exponentially, attracting over 200 million players and reaching 100 million monthly users in just 73 days. It now boasts 4-5 million new users daily and a YouTube channel with over 10 million subscribers, outpacing even popular channels like Mr. Beast.
Although the game features cryptocurrency, users can’t withdraw real money yet, making it not “play-to-earn.” They are anticipating an airdrop scheduled for later this month.
Hamster Kombat also features a news segment and a highly successful YouTube channel with 33 million subscribers. One video on PayPal’s stablecoin and FTX garnered 10 million views, and another video reached 54 million views.
Hamster Kombat draws inspiration from earlier crypto-clicker games like Notcoin. Its success highlights the enduring appeal of simple, engaging gameplay combined with the excitement of cryptocurrency.
The use of massage guns to automate gameplay has caught the attention of the anonymous Hamster Kombat team, though they haven’t commented yet. The game’s integration with Telegram’s TON blockchain and the growth of Toncoin indicate that the merging of gaming, social media, and digital currencies will keep evolving.
This phenomenon highlights Hamster Kombat’s cultural impact and its cryptocurrency and blockchain technology promotion. The game’s popularity has boosted the real-world market for gaming accessories like massage guns, showcasing the economic influence of digital entertainment.
Also Read: Hamster Kombat Origin Story and Second Airdrop Update